In an ever constant yearning to be accepted, Bill decided he would get himself a classic car.  Bill is an astute man, so he started doing some studying.  He found that most of the coolest classic cars on the road were built in the sixties and seventies. As he searched for the perfect car, he had to decide whether he wanted to go full blown muscle car with a huge engine and terrible gas mileage.  He could also go with a small European sports coupe.  In an effort to really understand what he would like, Bill found several of each that he could drive himself.  He loved little things about both types of car.  The spaciousness of the American Muscle cars was great compared to the tiny compartments of the European sports cars.  But, he loved how the European cars maneuvered around, they were just easy to drive.

In an effort to find compromise, Bill started looking for alternatives to these 2 options.  What he found was something smaller than most of the muscle cars yet still had a great name.  Bill settled on a 1974 Ford Mustang II.  What Bill didn’t take into consideration was that just because it was old, that didn’t make it classic.  As Bill was excited to finally have what he thought would be his game changer, he soon found that his prized possession was pretty much a turd on wheels.  It didn’t gain him the respect that he believed that it should.

The problem was not that Bill didn’t know what he was doing, he just didn’t know how to ask the right questions to the right people.  If he were to have found a classic car expert they would have pointed him to something like a ’76 Toyota Celica or a ’67 Mustang.  But, he tried to find it on his own and made a tragic decision.  So much of life is like this.  You have something that you want to achieve, so you start throwing spaghetti against the wall to see what sticks.  Many people do this with their marketing.  Just because a solution presents itself and happens to look like a good deal, doesn’t mean that it is.  Don’t make Bill’s mistake.  Make sure you are asking the right questions to the right people.

By | 2017-07-24T09:15:25+00:00 March 29th, 2017|Marketing 101|