In the beginning it was good to just have a website. It was your marker online to introduce you to the world. People went there on their computers and called you because they found you. Today is another story. It is no longer good enough to be online, you must be online, and on mobile and on social media. A good websites brings all this together under one umbrella. Creating interaction in a responsive format. The old days of shouting from the rooftops to look at me are no longer viable options, you have to entice your audience and tell them a story that they can connect to, then engage them in the idea, and bring them into your experience.