There is a lot of hype going around about Google taking websites off of their searches for not being responsive. Google is making some major changes, that mean that you should probably take notice. So, let’s look at what this means. The term responsive is referring to being mobile friendly. So, if you look at your website on your phone and you have to pinch the screen to be able to read the words on the screen, it is not mobile friendly. If you can only see part of the website and have to move your screen side to side to see the rest, it is not mobile friendly. Google’s goal is to answer the ever growing mobile search market.
The more important part is user experience. When your potential clients go to your website whether on mobile or on their computer what kind of experience do they get? Is your site easy to navigate? Can they easily find a way to contact you via email or phone? The more easily they can contact you leaves an impression in their minds as to how easy you are to work with. Always keep that in mind. Also, if you are hard to find, like if you refuse to update your site to a responsive format, and thus stop showing up in mobile searches, that is a reflection of you as well.
When you realize that your website is an extension of your business, you will treat it as such. It does not matter if you don’t get much from it. You can, all it takes is an active approach to building your online presence. Your goal is to tell a story that shows your potential client what it is like to work with you. Are you accessible? Are you knowledgeable? Are you flexible? Are you someone that I am going to become friends with, or are you just out for a quick sell? These are the things that you have to show with your website and overall marketing plan.
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